Saikala’s career spans leadership roles at top-tier companies like Ubisoft, Product Madness, Space Ape Games, and Miniclip, where she honed her expertise in user acquisition, mobile advertising, and growth strategy. Most recently, she served as SVP of Marketing at Ace Games, helping drive their vision of creating globally beloved mobile games. 

Emily is a veteran of the gaming industry and a trailblazer for women in leadership roles. She’s best known as the Co-Founder and former CEO of Kongregate, where she oversaw its transformation into a powerhouse in mobile game publishing. After leaving Kongregate, Emily founded Double Loop Games, a mobile games studio. Most recently, she’s transitioned into a venture partner role at 1Up Ventures, while also advising and investing in various game startups.

Eden is the Founder and CEO of Pragma—a fully scalable and extensible backend engine that powers live service games. Eden and his team of engineering leaders—who previously built the platforms behind some of the largest games like League of Legends, Valorant, and Destiny 2—are focused on helping studios build successful live service games. Before Pragma, Eden co-founded Fishermen Labs, an AR and VR development studio that became one of the fastest-growing companies in Los Angeles. In addition to his work at Pragma, Eden has an impressive portfolio as an investor and advisor, backing game studios like Frost Giant, Mountaintop, and Lightforge Games.

Warren Woodward co-founded Upptic in 2019, where he has spearheaded full-stack growth marketing initiatives for leading games. With over a decade of experience in user acquisition and digital marketing, Warren has held key roles at companies like Nexon, Blastworks, and Wargaming, where he successfully launched and scaled multiple top-performing mobile games. I’m really excited to ask some questions and learn from Warren’s extensive background in growth and UA.

Boris co-founded Hypemasters in 2019, known for their hit PvP mobile game - World War Armies. With a background in strategic roles at Facebook, Unity Technologies, and Goldman Sachs, Boris brings a wealth of experience to Hypemasters, where his team focuses on creating legendary PvP games that resonate with players globally. t

It’s crucial to build a new habit among users to purchase via your web shop instead of directly from your game app. Rewards programs are one of the best ways to affect purchase behaviors. Most of us belong to a myriad of rewards programs from airlines to credit cards, and even DTC brands like make-up and razors. Getting your players to be loyal to buying via your web shop is no different.

Olya speaks with Antti Hattara, CEO & Co-Founder at StarBerry Games, a free-to-play casual mobile games studio in Berlin. They discuss mobile casual games and what it takes to build and operate them in today’s landscape.

In this episode of Story Mode, we delve into the rich experiences of Terry Lee, COO & Head of Studio at Fusebox Games. He explores the versatility of game studios in adapting business models and platforms, the challenges and opportunities in loyalty programs and personalized experiences, and the strategic role of a COO in fostering sustainable growth and innovation.

Olya speaks with Craig Chapple, Head of B2B Content at PocketGamer.biz. They discuss the state of gaming journalism today and tips to use PR and game journalism to drive success for your brand.

On this episode of Story Mode with Sanlo, where we talk to gaming founders and executives about the gaming industry, Olya speaks with Kristian Segerstrale, CEO at Super Evil Megacorp. They discuss today's video games industry and what it takes today to start a new studio or gaming business.

Many mobile game players have never visited a webshop. They are used to buying directly through the App Store and Google Play. To shift their habits, you must encourage frequent visits and purchases on your new webshop. Scopely has been managing their Marvel Strike Force (MSF) webshop for years and has found effective ways to build a webshop habit among their players, let’s take a closer look at how they do it.

Give your players what they want... If they want your game on a device or platform, they'll let you know. And Snowman has done pretty darn well for themselves by giving their players award-winning titles on different devices and platforms because the players asked for it!. Olya Caliujnaia speaks with Ryan Cash - Founder & CEO of Snowman. Ryan and his team create games for the App Store, Google Play, Apple Arcade, Nintendo Switch, Steam, Netflix, and the Epic Game Store.