In this episode of Story Mode, we delve into the rich experiences of Terry Lee, COO & Head of Studio at Fusebox Games. Terry shares his unique journey into the gaming industry and the key lessons learned from his time in and out of the sector. He provides an in-depth comparison of product development in video games versus other consumer tech, highlighting the impact of gamification beyond gaming. Terry discusses the evolution of game development, from F2P to AAA games and the rise of mid-core games, as well as the potential of extending mobile games to new platforms. He explores the versatility of game studios in adapting business models and platforms, the challenges and opportunities in loyalty programs and personalized experiences, and the strategic role of a COO in fostering sustainable growth and innovation. Terry also shares tactical advice on community building, the benefits of flexible leadership, and the positive outcomes of industry layoffs driving new innovations.

About Terry

Terry has spent over 15 years building games and tech products. He’s held product roles at game studios like Square Enix and Marmalade Game Studio. And he’s built products at startups in FinTech and Health Tech. In 2022, Terry joined Fusebox Games as their Head of Studio and later in 2023 became COO.