The article discusses the rise of direct-to-consumer (D2C) strategies for mobile game developers, which allow them to sell digital goods like in-game currency and cosmetic items through their own web stores or browser storefronts, bypassing the traditional app store revenue share. This approach enables developers to keep more revenue, reach new markets where app stores are unavailable, gain valuable first-party data insights, and tailor offerings to specific player segments. The article provides tips for leveraging D2C effectively, such as testing everything, offering unique bundles, and utilizing cross-platform experiences

This article covers Sanlo's launch closed beta for its new webshop tool aimed at helping game developers avoid the high fees imposed by major app stores like Google and Apple. The tool integrates seamlessly with developers' existing tech stacks, enabling direct sales to players through external webshops, thus bypassing the typical 30% in-app purchase fees. Sanlo's webshop tool also offers promotional features such as exclusive items, bundle packs, and loyalty programs, potentially increasing developers' revenues by up to 25%​.

This article covers Sanlo raising $10 million in a Series A funding round led by Konvoy. The company offers developers access to technology, insights, and non-dilutive financing to fuel their growth without taking an ownership stake. Sanlo plans to use the funds to expand its product offerings, grow its team, and provide $200 million in growth capital to developers through a partnership with HCG Funds.

This article covers Sanlo closing a $10 million Series A funding round led by Konvoy. The company offers developers access to technology, insights, and non-dilutive financing to fuel their growth, without taking an ownership stake. Sanlo plans to use the funds to expand its product offerings, grow its team, and provide $200 million in growth capital to developers through a partnership with HCG Funds

This article covers Sanlo raising $3.5 million in seed funding co-led by Index Ventures and Initial Capital to provide mobile app and game developers with financial insights, tools, and non-dilutive capital to help them grow their businesses. The company analyzes data from developers to identify growth opportunities and offers financing without taking an ownership stake, distinguishing itself from traditional venture capital firms.