On this episode of Story Mode with Sanlo, Olya speaks with Boris Kalmykov, Co-founder & CEO of Hypemasters, about the evolution of the Midcore mobile games genre. They cover a wide range of topics, including:

• The main shift in player behavior that are impacting Midcore mobile games.

• How Hypemasters shifted from Hypercasual to Midcore games.

• The importance of marketability tests in the Midcore development process.

• Midcore monetization and retention on mobile versus PC (Steam).

• Why midcore games are appealing for developers to build.

• Why Hypemasters decided to build certain services, like LiveOps, in-house and why they use external vendors like Unity and Photon for their gaming engine and multiplayer engine.

• The cross platform opportunities with Midcore, how to understand if cross-platform is right for your game, and considerations to make when making a PC version of your mobile game.

About Boris

Boris co-founded Hypemasters in 2019, known for their hit PvP mobile game - World War Armies. With a background in strategic roles at Facebook, Unity Technologies, and Goldman Sachs, Boris brings a wealth of experience to Hypemasters, where his team focuses on creating legendary PvP games that resonate with players globally.