It’s crucial to build a new habit among users to purchase via your web shop instead of directly from your game app. Rewards programs are one of the best ways to affect purchase behaviors. Most of us belong to a myriad of rewards programs from airlines to credit cards, and even DTC brands like make-up and razors. Getting your players to be loyal to buying via your web shop is no different.

Many mobile game players have never visited a webshop. They are used to buying directly through the App Store and Google Play. To shift their habits, you must encourage frequent visits and purchases on your new webshop. Scopely has been managing their Marvel Strike Force (MSF) webshop for years and has found effective ways to build a webshop habit among their players, let’s take a closer look at how they do it.

In mobile gaming, every dollar counts. With platforms like Apple and Google taking a 30% cut, understanding alternative payment methods and their fees is crucial for maximizing profits and fueling growth. This guide simplifies payment processing fees.

While the App Store and Google Play remain dominant platforms, there exists a vast world of potential paying customers outside these ecosystems, particularly in regions where alternative payment methods (APMs) reign supreme. But how much upside can APMs even deliver? We’ll dive into that in this article.

How do you know if a webshop is the right move for your mobile game? Keep reading and we’ll help you sort it out. If you answer yes to at least one of these questions, then your game is probably a good fit for a webshop.

We love webshops and what they do - increase revenue & LTV, while giving game developers a direct relationship with their players. We’ve been studying any webshop we can get our hands on. We don’t believe in gatekeeping, so here are 6 key best practices for every mobile game company to consider.

Explore the top game funding options and resources for indie developers and studios. Learn how to secure the financing needed to bring your game to life.

I studied 30 mobile game ads on TikTok and identified these popular trends. Read on for a breakdown of what I learned so you can experiment with doing the same, or avoid these trends to stand out. Or both. I also posted all of the 30 ads at the bottom of this article for your viewing pleasure.

Navigate the path from early access to full release with insights on developer roles, managing feedback, and strategic marketing. Learn how to engage a player base and ensure a successful game launch.

Webshops are becoming very popular in mobile gaming as they boost revenues by up to 25%. We breakdown proven tactics that will drive traffic.

TLDR; Apple’s EU updates are a bummer. Build a Webshop to monetize without paying fees to Apple & Google.

If there's one piece of advice I can impart, it's this: always nail your investor updates. Seriously, it can make all the difference between exciting achievements and unfortunate stumbles.