From Mobile to Multiplatform: Expanding to proven and experimental channels with Nikita Korzhavin from Nekki

On this episode of Story Mode with Sanlo, Olya speaks with Nikita Korzhavin, Chief Business Development Officer at Nekki, about their shift from a mobile-only business to a multi-platform approach and the lessons they’ve learned.

They touch on a wide range of insightful topics, including:

• An overview of Nekki’s current game projects across mobile, PC, Console, and emerging platforms like Telegram.

• The importance of their Shadow Fight IP franchise and how they’ve been able to build a strong following of loyal mobile gamers.

• Why Nekki decided to build a brand new title for their platform expansion to PC/Console and Telegram, opposed to porting existing games.

• The power of developing games in a specific niche with an existing engaged audience.

• Why Nekki is experimenting with building games specifically for Telegram.

• How Nekki views audiences across platforms and how audience trends and insights impact their decisions.

• The opportunities for mobile games on alternative app stores outside Apple and Google, especially in China.

• Why Nekki pivoted from developing their new title Fight Me for web3 to Telegram, and the regulatory issues around web3 and NFTs.

About Nikita

Nikita has been with Nekki for over seven years, playing a pivotal role in shaping their global business strategy. Nekki, as many of you may know, is the publisher behind the hit midcore game series Shadow Fight and other popular titles like Vector, which have collectively reached over 1 billion installs. Nekki is branching into the Console & PC market with their upcoming project - Spine. As Chief Business Development Officer, Nikita is responsible for everything from forging partnerships with major industry players to driving Nekki’s expansion efforts into new platforms.