It’s crucial to build a new habit among users to purchase via your web shop instead of directly from your game app. Rewards programs are one of the best ways to affect purchase behaviors. Most of us belong to a myriad of rewards programs from airlines to credit cards, and even DTC brands like makeup and razors. Getting your players to be loyal to buying via your web shop is no different.

Rewards programs can take many shapes and sizes. Marvel Strike Force (MSF) opts for a simple, yet impactful approach: they give you Strike Points for every web shop purchase. If you look at the difference between an in-game offer and the same offer on the web shop, you’ll see the difference is the buyer gets Strike Points.

Strike Points feed an in-game progress bar that unlocks items, currency, and perks. Strike Points can also be used in their own store to buy essential items that you need to progress faster through the game.

Besides web shop purchases, the only way to get Strike Points is by completing milestones and levels in the game. Players put a strong value on these Strike Points, so it makes for a great rewards system. This rewards system is a main draw for the web shop and has proven to be very effective, capturing 60-70% of all MSF revenue!