On this episode of Story Mode with Sanlo, where we talk to gaming founders and executives about the gaming industry, Olya speaks with Craig Chapple, Head of B2B Content at PocketGamer.biz. They discuss the state of gaming journalism today and tips on how to use PR and game journalism to drive success for your brand.

They cover a wide range of topics including:

• The role of journalists in the gaming industry

• Tips on how to cultivate fruitful relationships with game journalists

• Do's and Don't's when pitching your company and story to a journalist

• How to drive success by making journalists' jobs easier and helping produce good stories

• A great press kit template from Rami Ismail - https://dopresskit.com/

About Craig

Craig has been a writer and editor for the last 13 years. He’s a games industry analyst and journalist, specializing in the mobile games sector. He joined PocketGamer.biz as the head of B2B Content in 2023, and previously held roles at Deconstructor of Fun, Raptor PR, Sensor Tower, and Nintendo.