In this episode of Story Mode by Sanlo, our host Olya Caliujnaia talks all about community building in the gaming industry with Mike Gallagher, Founder of Untitled Ad Lab.

They dive into the ins and outs of community building for games, including the benefits of building a community for your game, best practices, common mistakes to avoid and tactical tips. They touch on how understanding your game’s audience is the most important step and how successful communities focus on aligning their strategy with what the audience desires. They also talk about how to approach channel mix planning and helpful tools to manage your community.

About Mike
Mike has worked in entertainment marketing for 15 years, and has spent the last 7 years in community and social media marketing for the video game industry. He’s held roles at EA Sports, Hyper Hippo, and Hothead Games. In 2023, Mike founded Untitled Ad Labs, an independent community and communication agency for the games industry.